# Ezly

> AI-powered communication assistant that helps freelancers and solo consultants generate confident, context-aware replies across Upwork, Fiverr, Discord, LinkedIn, and Gmail. Built by Silverthread Labs.

## About

Ezly is a two-surface AI communication platform built specifically for solo professionals managing client conversations across multiple platforms. The webapp is the professional's home base for building AI personas, uploading knowledge base materials, managing quick reply libraries, creating custom tone profiles, and generating proposals. The Chrome extension is the real-time assistant that injects a floating panel into every supported platform.

## Docs

- [Home](https://www.getezly.com): Product overview with features, pricing tiers (Free, Founding Member, Pro), testimonials, and FAQ. Covers the value proposition for freelancers who manage 4-12 active client conversations daily.
- [Features](https://www.getezly.com/features): Complete feature list — AI chat with persona selection, proposal generator with IPA framework, deal temperature indicators, suggested replies, quick replies, custom tones, and Chrome extension multi-platform support.
- [Pricing](https://www.getezly.com/pricing): Three tiers. Free: 10 AI replies/day, 1 proposal/day, 3 humanizations/day, 1 persona. Founding Member ($19/month, lifetime price lock, closed cohort): unlimited replies, 200 proposals/month, 8 personas, 5 custom tones. Pro ($29/month or $239/year): unlimited replies, 200-unlimited proposals, 8-10 personas, 5-unlimited tones.
- [Help](https://www.getezly.com/help): Help center organized into 6 categories: Getting Started, Chat & AI, Personas, Quick Replies, Billing & Plans, Account & Security. Includes contact form and FAQ.
- [FAQ](https://www.getezly.com/faq): 6 questions covering what Ezly is, free plan limits, Chrome extension operation, cancellation policy, IPA framework explanation, and data privacy practices.
- [Documentation](https://www.getezly.com/docs): Technical documentation and user guides for the webapp and Chrome extension.
- [Compare](https://www.getezly.com/compare): Side-by-side comparison tables — Ezly vs general AI (ChatGPT, Claude, Gemini), vs outreach tools (Apollo, Lemlist, Instantly), vs writing assistants (Grammarly, Jasper). Shows Ezly's unique position at the intersection of persona-grounded generation, platform-native delivery, and deal-stage reasoning.
- [Blog](https://www.getezly.com/blog): Articles on freelancer communication strategies, AI tools for professionals, and productivity techniques.
- [Privacy Policy](https://www.getezly.com/privacy): 12-section policy covering data collection, third-party services, GDPR compliance, cookie usage, and user rights.
- [Terms of Service](https://www.getezly.com/terms): 13-section terms covering billing, AI-generated content disclaimer, acceptable use, and account management.
- [Cookie Policy](https://www.getezly.com/cookies): 7-section policy covering cookies and local storage for both the webapp and Chrome extension.

## Blog Posts

- [You're Not Losing Deals Because of Your Skills](https://www.getezly.com/blog/not-losing-deals-because-of-skills): Why the gap between $8K/mo and $20K/mo freelancers isn't talent — it's communication systems. Covers reply speed, tone consistency, deal stage awareness, and the IPA framework.
- [What a $20K/Month Freelancer's Inbox Actually Looks Like](https://www.getezly.com/blog/twenty-k-freelancer-inbox): Walk through a real day with 8 active client threads across Upwork, LinkedIn, and Gmail. Contrasts how $8K/mo vs $20K/mo freelancers handle the same messages differently based on deal stage.
- [The Reply That Won a $12,000 Contract](https://www.getezly.com/blog/reply-that-won-twelve-k-contract): Story-driven breakdown of one Upwork proposal. Shows the before/after of a generic reply vs an IPA-structured reply — insight, proof from past work, strategic closing question.

## Products

- [Ezly Webapp](https://www.getezly.com): Full-featured AI communication workspace. AI chat with branching conversations, file attachments, and voice input. Proposal generator that scrapes job postings via Firecrawl, researches clients via Serper.dev, and generates IPA-structured proposals. Persona management with per-persona RAG knowledge bases (PDF, DOCX, TXT, MD uploads). Quick reply library with system and custom templates. Custom tone profiles. Stripe billing with inline checkout. Better Auth with email, Google OAuth, 2FA (TOTP + OTP), and passkeys.
- [Ezly Chrome Extension](https://www.getezly.com/features): Manifest V3 browser extension using WXT framework. Injects a floating panel via Shadow DOM into Upwork, Fiverr, Discord, LinkedIn, and Gmail. Features: suggested replies (2 AI options from last 10 messages), deal temperature indicator (color-coded stage classification), AI chat with persona/tone selection, quick reply access (read-only), and cross-device chat recovery. Communicates with the webapp API via service worker fetch proxy for CORS-safe streaming.

## Core Technology

### IPA Framework
IPA (Insight, Proof, Action) is Ezly's sales communication architecture activated in MODE_VENDOR. Every proposal and vendor-mode reply follows this structure:
- Instant Insight: Open with a specific observation about the client's situation demonstrating careful reading.
- Proof of Concept: Follow with a specific result from the user's background (pulled from RAG knowledge base).
- Strategic Question: End with a rhetorical question that moves the deal forward without explicitly asking for the work.

### Humanizer
A lightweight artifact cleanup runs automatically on every response (removing em-dashes, curly quotes, markdown, emojis, and chatbot phrases). For deeper humanization, users click the Humanize button on any assistant message to trigger an LLM rewrite that makes the text sound naturally human-written.

### System Prompt Architecture
Modular directive system: MODE_GENERAL_COMMUNICATOR (professional communication), MODE_VENDOR (IPA + deal stage reasoning), CORE_SECURITY (jailbreak prevention), MODIFIER_PLATFORM_COMPLIANCE (per-platform rules), tone directives (casual/friendly/authoritative/professional/custom), and stage directives (cold outreach through closing). Humanization is available as an on-demand action via the Humanize button.

## Platform Support

| Platform | Scraper | Panel Position | Special Handling |
|---|---|---|---|
| Upwork | Full conversation + DOM | Above input | Job posting scraping for proposals |
| Fiverr | Full + iframe handling | Above input | Iframe navigation for messages |
| Discord | SPA-aware + DOM | Above input | Real-time message detection via MutationObserver |
| LinkedIn | Full + right-side panel | Right-side docked | Respects LinkedIn's unique layout |
| Gmail | Thread + quoted reply stripping | Above input | Thread-URL gating for correct conversation |

## Technical Stack

Webapp: Next.js 15 (App Router), React 19, TypeScript, Tailwind CSS, Drizzle ORM, Neon PostgreSQL + pgvector, Better Auth, Stripe, Vercel AI SDK (streamText with gpt-4o-mini), LangChain (RecursiveCharacterTextSplitter), text-embedding-3-small (1536 dimensions), next-intl (en/fr/de), Fumadocs (MDX documentation).

Extension: WXT 0.20 (Manifest V3), React 19, TypeScript, Tailwind CSS v4, @ai-sdk/react (useChat), @floating-ui/react-dom (autoUpdate), Shadow DOM injection, chrome.storage.local for state persistence.

## Key Facts

- Built by Silverthread Labs (https://www.silverthreadlabs.com)
- Founded 2024
- Target user: Upwork Top Rated freelancers earning $5K-$15K/month, solo consultants doing their own business development
- 5 supported platforms: Upwork, Fiverr, Discord, LinkedIn, Gmail
- Average reply generation time: under 15 seconds
- Proposal generation: under 2 minutes with client research
- 3 pricing tiers: Free, Founding Member ($19/mo lifetime), Pro ($29/mo or $239/yr)
- Internationalization: English, French, German
- Authentication: Email/password, Google OAuth, 2FA (TOTP + email OTP), passkeys (WebAuthn/FIDO2)

## Contact

- Website: https://www.getezly.com
- Help & Support: https://www.getezly.com/help
- Privacy Policy: https://www.getezly.com/privacy
- Terms of Service: https://www.getezly.com/terms