The extension reads your last 10 messages and gives you 2 reply options in under 15 seconds. Each option is built from your persona, your tone, and the deal stage. In Vendor Mode, replies follow the IPA framework: insight, proof, action. Pick one, tweak it, send. A fast reply while the client is still online beats a perfect one 3 hours later.
Ezly classifies every conversation into 1 of 5 stages: cold outreach, discovery, proposal, negotiation, or closing. A color-coded dot on the extension trigger shows the stage before you even open the panel. It updates every 30 seconds and re-evaluates when new messages arrive. The right move at the right stage closes deals. The wrong move kills them.
Scope confirmations, availability updates, invoice follow-ups. You send these 5-10 times a week. Quick replies are saved message fragments you create and tag in the webapp. The extension gives you one-click copy access to your full library. 3 seconds to copy vs 3 minutes to write from scratch. That's 30+ minutes back every week.
Each persona captures your name, communication style, role, and behavioral rules. Upload case studies, proposals, and docs to the knowledge base. When Ezly generates a reply, it searches your knowledge base first and pulls relevant proof into context. "I reduced onboarding time by 40% for a fintech client" wins contracts. "I have experience in this area" doesn't.
Four built-in tones plus whatever you need. Write a directive like "direct, a bit blunt, writing fast between calls" and it becomes a selectable option everywhere. Tone consistency across 8+ active threads means every reply sounds intentionally you. Clients notice when your style drifts. Consistent tone keeps trust intact.
The Chrome extension sits right inside the conversation. No tab-switching, no copy-paste, no extra apps.